Case study: Legendary Sessions, 2026Talk to us

Happy Mag × The Kraken Black Spiced Rum · 2026

Legendary Sessions

Twelve Australian artists, live inside Happy’s studio. An interview every Wednesday and a Live From Happy performance every Friday, 3 June to 21 August. Kraken’s second season with Happy.

1,519,742views across seven channels
BVT live at HappyBVTMac The Knife live at HappyMac The KnifeSOMA live at HappySOMAVolatile Ways live at HappyVolatile WaysKRYSTAL RIVVERS live at HappyKRYSTAL RIVVERSRinRin live at HappyRinRinCamino Gold live at HappyCamino Goldhans. live at Happyhans.Split System live at HappySplit SystemDead Mall live at HappyDead Mallsweetie live at HappysweetieRum Jungle live at HappyRum Jungle
12artists, live in Happy’s studio
28pieces: 12 sessions, 12 interviews, 4 announcements
12weeks, 3 June to 21 August
7channels

The format

Live does the heavy lifting

The Live From Happy sessions drew 74.3% of every view. Each artist’s interview set up their session two days later.

  • 12 Live From Happy sessions1,129,87174.3%

    94,156 views per session, on average

  • 12 interviews357,33023.5%

    29,778 views per interview, on average

  • 4 announcement articles32,5412.1%

    8,135 views per article, on average

The channels

Where the views came from

Instagram carried 66.2% of the run. YouTube held the full performances, and happymag.tv and the Happy newsletter gave every piece a home of its own.

  • Instagram1,006,40666.2%
  • happymag.tv articles173,05011.4%
  • YouTube163,58510.8%
  • Happy newsletter144,5729.5%
  • Facebook21,0981.4%
  • YouTube Shorts6,1970.4%
  • TikTok4,8340.3%

The run

Artist by artist

Interview and Live From Happy session added together. Every name links to its session.

Interview Live From Happy

  1. 01BVTLive: ‘Pera’ · Fri 5 Jun121,380
  2. 02Mac The KnifeLive: ‘Drowning in Honey’ · Fri 12 Jun102,059
  3. 03SOMALive: ‘Eye of Ra’ · Fri 19 Jun146,323
  4. 04Volatile WaysLive: ‘Pink Mist Wish List’ · Fri 26 Jun390,816
  5. 05KRYSTAL RIVVERSLive: ‘Lover’ · Fri 3 Jul82,634
  6. 06RinRinLive: ‘Smokebomb’ · Fri 10 Jul48,397
  7. 07Camino GoldLive: ‘Sweet Pea’ · Fri 17 Jul53,290
  8. 08hans.Live: ‘Locket’ · Fri 24 Jul107,500
  9. 09Split SystemLive: ‘Pull The Trigger’ · Fri 31 Jul266,377
  10. 10Dead MallLive: ‘Rats’ · Fri 7 Aug48,789
  11. 11sweetieLive: ‘Dogtooth’ · Fri 14 Aug72,697
  12. 12Rum JungleLive: ‘Beaming’ · Fri 21 Aug46,939

Three takeaways

What the run showed

323,523

The biggest single piece

Volatile Ways’ Live From Happy session, ‘Pink Mist Wish List’, did 323,523 views on its own.

3×

Live beats talk

A Live From Happy session averaged 94,156 views. An interview averaged 29,778.

6,180

The owned channels never missed

All 28 pieces ran on happymag.tv at an average of 6,180 reads, and 25 went out in the Happy newsletter at 5,783 views each.

Your turn

Which of your brands belongs in the room?

Every session was filmed inside Happy’s studio, a space we own and control, and published on channels we run. Rum went first. Drinks, snacks, grooming, anything that lives on a supermarket shelf could be next. How the series launched.

Tell us which of your brands should be in the room. Call or email and we’ll take it from there.

Radi SafiHappy Studios

Phone0405 709 131
Emailradi@happystudios.com.au