Case study · Green RoomTalk to us

Happy Mag × Xbox ANZ

green room

Nineteen artists, one game each. Before their shows they sat down in Happy’s green room, picked up an Xbox controller and played: Fortnite, Crash Bandicoot, DOOM and more, over eleven months. Happy posted every episode, and Xbox ANZ posted 13 of them on its own TikTok.

5,539,616views across six channels
19artists, one game each
10games, from Fortnite to DOOM (1993)
11months of episodes
6channels, Xbox ANZ’s TikTok among them

Player select

nineteen in the room

Every artist, the game they played and the views their episode got across every channel. Each card opens its episode.

Sycco in the Green RoomP01SyccoFortnite31,535viewsCharli Lucas in the Green RoomP02Charli LucasCrash Bandicoot253,028viewsJimi The Kween in the Green RoomP03Jimi The KweenCrash Bandicoot39,600viewsIXARAS in the Green RoomP04IXARASDOOM66,694viewsSquid The Kid in the Green RoomP05Squid The KidRocket League44,175viewsWhat So Not in the Green RoomP06What So NotRocket League267,435viewsThe Colliflowers in the Green RoomP07The ColliflowersCall of Duty: Black Ops 632,073viewsKit Genesis in the Green RoomP08Kit GenesisCrash Bandicoot281,241viewsStevan in the Green RoomP09StevanCall of Duty: Black Ops 61,399,084viewsRa Ra Viper in the Green RoomP10Ra Ra ViperGang Beasts25,611viewsGood Pash in the Green RoomP11Good PashCrash Bandicoot17,343viewsDice in the Green RoomP12DiceDOOM267,085viewsSarah Wolfe in the Green RoomP13Sarah WolfeAnother Crab’s Treasure866,107viewsCG5 in the Green RoomP14CG5Fortnite1,852,595viewsAGONY in the Green RoomP15AGONYDOOM (1993)25,651viewsBen Swissa in the Green RoomP16Ben SwissaDiablo IV22,418viewsFoley in the Green RoomP17FoleyDOOM (1993)12,797viewsMoss in the Green RoomP18MossDOOM: The Dark Ages16,580viewsGia Darcy in the Green RoomP19Gia DarcyRocket League18,564views

The channels

where the views came from

Xbox ANZ’s own TikTok carried 76.7% of the run. Happy’s Instagram carried another 19.7%, and happymag.tv and the Happy newsletter gave every episode a home of its own.

  • TikTok (Xbox ANZ)4,249,51676.7%
  • Instagram1,089,69719.7%
  • happymag.tv articles103,9291.9%
  • Happy newsletter90,6511.6%
  • YouTube3,6060.1%
  • Facebook2,217under 0.1%

High scores

what the run showed

1.8M

The biggest single post

CG5’s Green Room did 1,800,000 plays on Xbox ANZ’s TikTok alone.

77%

The brand’s own channel carried it

Xbox ANZ posted 13 episodes natively and boosted them: 4,249,516 plays.

7

Episodes past 250,000

7 of the 19 episodes passed 250,000 views each, led by CG5 and Stevan.

Your turn

which of your brands belongs in the room?

Every Green Room was filmed inside Happy’s green room, a space we own and control, and went out on Happy’s channels and Xbox ANZ’s. Xbox put its consoles in the room. Snacks, drinks, tech, any brand that belongs next to a controller could be next. See the first Green Room.

Tell us which of your brands should be in the room. Call or email and we’ll take it from there.

Radi SafiHappy Studios

Phone0405 709 131
Emailradi@happystudios.com.au